Since 2013
About MIYFresh
- 2013 Established
- 170+ Fresh products daily
- 2 hours Delivery across Dubai
- HACCP and ISO 22000 certified
Our story
Who We Are
MIY FRESH began in 2013, when Mr. Muhammad Imran Yousaf started a small foodstuff trading business at Dubai's Al Aweer Fruit & Vegetable Market. Drawing on years of hands-on experience in fresh produce and food supply, he built the company, Mr. Muhammad Imran Yousaf Foodstuff Trading, later known as MIY FRESH, on one clear principle: quality, honesty, and reliability come first.
He understood what hotels, restaurants, caterers, and food businesses need most: consistent freshness, dependable supply, fair pricing, and on-time delivery. That focus turned MIY FRESH into more than a supplier , a trusted partner for fresh fruit and vegetable delivery across Dubai.
Today, over 13 years later, MIY FRESH supplies fresh fruits, vegetables, and dry food products to homes, hotels, restaurants, and catering companies across Dubai and the wider UAE ,while holding onto the same values that built it from the ground up. Every order is handled with the same care that started at Al Aweer Market over a decade ago, backed by our ISO 22000 certification for food safety.
"We started small, worked with honesty and determination, and grew step by step. Our goal has never been simply to sell products, but to earn our customers' trust and build relationships that last."
Mr. Muhammad Imran Yousaf, Founder, MIY FRESH
What drives us
Vision and Mission
Our Vision
To be the leading and most trusted fresh food delivery brand in the UAE and the wider region, connecting farms to consumers with the highest standards of quality, speed and transparency.
Our Mission
To deliver fresh, high-quality food products to every home, restaurant and business through a reliable and fast supply chain, upholding HACCP and ISO 22000 food safety standards, while providing a simple, dependable shopping experience that promotes health and adds real value for our customers.