Since 2013
About MIYFresh
- 2013 Established
- 170+ Fresh products daily
- 2 hours Delivery across Dubai
- HACCP and ISO 22000 certified
Our story
Who We Are
MIY Group began in 2013, when Mr. Muhammad Imran Yousaf started a small foodstuff trading business at Dubai's Al Aweer Fruit & Vegetable Market. Drawing on years of hands-on experience in fresh produce and food supply, he built the company — Mr. Muhammad Imran Yousaf Foodstuff Trading, later known as MIY Fresh Foodstuff — on one clear principle: quality, honesty, and reliability come first.
He understood what hotels, restaurants, caterers, and food businesses need most: consistent freshness, dependable supply, fair pricing, and on-time delivery. That focus turned MIY into more than a supplier — a trusted partner.
Today, over 13 years later, MIY Group supplies fresh fruits, vegetables, and dry food products to hotels, restaurants, and catering companies across the region — while holding onto the same values that built it from the ground up.
"We started small, worked with honesty and determination, and grew step by step. Our goal has never been simply to sell products, but to earn our customers' trust and build relationships that last."
— Mr. Muhammad Imran Yousaf, Founder, MIY Group
What drives us
Vision and Mission
Our Vision
To be the leading and most trusted fresh food delivery brand in the UAE and the wider region, connecting farms to consumers with the highest standards of quality, speed and transparency.
Our Mission
To deliver fresh, high-quality food products to every home, restaurant and business through a reliable and fast supply chain — upholding HACCP and ISO 22000 food safety standards — while providing a simple, dependable shopping experience that promotes health and adds real value for our customers.